Car Advertising
by Ankesh Kothari
Years ago, some one in
the car industry had a
stroke of genius. They
came up with an idea
of engraving their
name on each and every
car that comes out of
their factories. This
small idea has
generated free
publicity worth
millions of dollars
for these car
companies over the
years.
M.K. tried to adapt
the car company’s’
idea for his business.
M.K. was a general
contractor. He used to
go to houses and fix
them up. He could
handle everything from
fixing tables to
installing electrical
lines to plumbing
work. M.K. thought why
should he advertise
General motors instead
of his own company? So
he bought a customized
magnetic sign and
stuck it on his truck.
Whenever he went to a
house to work on it,
he made it a point to
park the car on the
street instead of the
highway. Many cars
passing by would slow
down and people would
jot down M.K.’s number
from the magnetic
sign. The sign
generated so much
business for M.K. that
he stopped buying ads
in yellow pages and
local newspapers
saving him hundreds of
dollars a year.
M.K. started asking
people how they found
out about him to track
the results his
advertising dollars
generated and he found
out that 70% of people
had read his truck!
Ankesh Kothari
publishes the
Marketing Hotsheet 24
times a year, twice
every month. Each
hotsheet reveals 6
***tried and tested***
profit making
marketing tactics that
you can use to build
your business. http://www.MarketingHotsheet.com
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